Avant Garde Designer, Richie Rich’s RICHERETTE Brand Debuts at LA Fashion Week

Avant Garde Designer, Richie Rich’s RICHERETTE Brand
Debuts at LA Fashion Week

Redefining Fashion at
Los Angeles Fashion Week 2023: Richie Rich’s RICHERETTE Fashion Brand Debuts on West Coast, Revealing Sparkling Queer Fashion Fusing Glamour and 90’s Streetwear

By Vic Gerami

Prepare to be enchanted as the iconic Club Kid, Richie Rich, brings a spectacle of unparalleled style to Los Angeles Fashion Week, powered by Art Hearts Fashion  on Thursday, October 19th, 2023, at 7:30 PM, at the iconic Majestic Downtown (650 S Spring Street, Los Angeles, CA 90014) with a new RICHERETTE fashion collection coined The Boom: Disco Pop Fun Collection, leaving an indelible mark on all fashionistas in attendance.

Unprecedented Style and Unabashed Creativity

Renowned for his electrifying creative vision, Richie Rich is returning to the West Coast with a triumphant unveiling of his latest creation, RICHERETTE. Enter a world of unadulterated glamour with the BOOM: Disco Pop Fun collection, where street and club wear seamlessly meld into a dazzling array of graphic tees, leggings, dresses, skirt-top sets, and shorts, bedecked in a mesmerizing palette of bright colors, ruffles, tulle, and sequins. Richie Rich defines RICHERETTE as “a love letter to queer club culture, echoing the beat of my Club Kid days and the soul of house music.”

A Legacy of Fashion Excellence

Richie Rich’s legacy echoes in the hallowed halls of fashion, particularly his globally celebrated brand, Heatherette. Adorning luminaries like Naomi Campbell, Pamela Anderson, and Kim Kardashian, Heatherette reached iconic status, thanks to groundbreaking collaborations with Mac Cosmetics, Vans, and Hello Kitty. Richie Rich’s proclamation resounds, “I’m set to create magic anew with RICHERETTE, celebrating the resurgence of 90’s club fashion, queerness, and the captivating world of gender-bending androgyny.”

The Eternal Club Kid

A luminary of the 90’s Club Kid scene in New York City, Richie Rich’s journey has been marked by innovation in nightlife and fashion. The era of ‘party monsters’ may have faded, but Richie’s commitment to rekindling 90’s streetwear fashion is unwavering. In a time when ‘N Sync is making a comeback and 90’s trends are sweeping TikTok, Richie Rich’s latest fashion line is the awaited answer.

A Celestial Collaborator

Throughout his illustrious career, Richie Rich has co-created with a constellation of fashion and music icons, including Madonna, Paris Hilton, Nicky Hilton, Boy George, David Beckham, Backstreet Boys, ‘N Sync, Gwen Stefani, Britney Spears, Kylie Minogue, Mariah Carey, and Beyoncé. The 90’s era and gay nightlife scene are evergreen sources of inspiration. Richie shares, “From iconic talk shows like The Joan Rivers Show to Geraldo, Phil Donahue, and my tenure on Project Runway, my journey in the entertainment and fashion industries has been a whirlwind of fun and excitement. I can’t wait to embark on this thrilling new chapter with RICHERETTE.”

Retail Therapy: The BOOM Collection Beckons

Fashion aficionados will have the exclusive opportunity to acquire select pieces from the BOOM: Disco Pop Fun collection at the LAFW VIP Lounge immediately following the runway extravaganza. For the complete RICHERETTE experience, the entire collection will be available online at richerettebyrichierich.com starting October 20th.

The Glamorous Party Continues

Following Richie Rich’s triumphant LA Fashion Week debut, the celebrations shift to the official Los Angeles Fashion Week afterparty at Level 8 at the Moxy Hotel, a disco speakeasy featuring an outdoor rooftop bar, restaurant, and lounge. The doors swing open at 9 PM, and tickets are available on our website [link].

Media and Influencer Access

For an exclusive pass to the runway show and afterparty, media, and influencers are warmly encouraged to contact Samantha@savory-pr.com and Timur@designingthedistrict.com.


RICHERETTE emerges as a trailblazing queer fashion brand designed for all, including women, men, and non-binary individuals. Founded by the visionary Richie Rich, RICHERETTE draws inspiration from 90’s pop culture, queerness, and the heartbeat of house music, weaving vibrant colors, glitter, unicorns, and captivating phrases into the tapestry of streetwear and clubwear. Richie Rich stands as a global fashion icon, trendsetter, and nightlife sensation, etched in the annals of the notorious Club Kids of New York City. With past runway luminaries like Kim Kardashian, Naomi Campbell, and Pamela Anderson, Richie’s creations have graced the pages of Vogue, Vice News, Page Six, Refinery 29, Daily Front Row, Paper Magazine, The Daily Mail, and the New York Post, to name a few. Adored by the masses for his unparalleled creativity, originality, and flamboyant street style, Richie Rich stands as an inspiration to many within the LGBTQ+ community. Raised in the San Francisco Bay Area and honed in the heart of New York City, Richie is a creative dynamo who radiates love and joy. Explore the enchanting world of RICHERETTE at https://richerettebyrichierich.com and follow Richie Rich on Instagram  @ReallyRichieRich.