LA FASHION WEEK BRINGS GLITZ & GLAMOUR TO DOWNTOWN
LA FASHION WEEK BRINGS GLITZ & GLAMOUR TO DOWNTOWN
By Vic Gerami
Los Angeles Fashion Week powered by Art Hearts Fashion (AHF), takes over Downtown LA from Thursday, March 21st through Sunday, March 24th, at The Majestic Downtown. Photos courtesy of Thierry Brouard (Premium Paris).
The event celebrates its 12th season and is expected to attract the crème de la crème of LA’s fashionistas, buyers, celebrities and worldwide media. Thirty dynamic and very diverse designers will be showing during the four-day affair.
For ten years, AHF has elevated LA’s fashion scene, getting recognized by the City of Los Angeles as the biggest fashion platform last year. AHF is a leading platform for designers and artists to showcase their collections in a contemporary fashion week setting.
It’s apropos for LA Fashion Week to take place at one of LA’s most stunning venues, The Majestic Downtown, a historically preserved building, protected by the National Register of Historic Places. It was built during the reign of the Beaux Arts movement in 1924, by architectural firm Schultze and Weaver.
The man behind AHF, Erik Rosete, started out by managing some of the biggest models, designers, musicians, and actors in the world. Then he created his own highly successful clothing line, Mister Triple X. Eventually, he started AHF which has been held coast to coast as a platform for artistic and celebrity designers to showcase their collections during New York Fashion Week, Los Angeles Fashion Week and Miami Swim Week. Now a major player in the international fashion scene, AHF events benefit multiple charities including the AIDS Healthcare Foundation, the Make-A-Wish Foundation, Aids Project Los Angeles, Women’s Cancer Research and METAvivor, metastatic breast cancer research, support and awareness.
When honored by the City of Los Angeles, Rosete said, “Being Awarded the Official Certificate of Recognition by the City of Los Angeles for creating the biggest fashion platform in Los Angeles was truly a special and validating moment in our journey. We set out to create something special and, in the process, we grew into the biggest and longest running platform in Los Angeles.” He continued, “We kicked off the week with Boy London as we celebrated Fashion Night Out. We created a unique experience for our guests and allowing them to personalize clothing from the brand with their unique alterations. Celebrity designer Michael Costello kicked off the runway shows with a bang at the Majestic Downtown, followed by three of our most art inspired designers comprised of Nathalia Gavira, George Styler, and Candice Cuoco”.
Through the years, AHF has had major successes in launching the careers of many of its designers, models and other affiliates. Designer Orlebar Brown, who showed at Miami Swim Week last year, got purchased by Chanel, in September 2018. Designer Kentaro Kameyama was scouted by Project Runway, which advanced his career and made him a household name. Michael Ngo was discovered by AHF and now dresses some of the biggest celebrities in the world such as Mariah Carey, Demi Lovato, J Lo, Nicki Minaj, Ciara and Kelly Clarkson.
Willfredo Gerardo, who has shown at AHF for years, is now hosting a TV Show, Style, for the E! Network in Mexico. AHF has also helped models boost their careers. Janine Tugonon, the first Filipino Victoria Secret model got her start at AHF. Neels Visser, is now the face of Dolce & Gabbana, Maybelline and American Eagle. Nadia Mejia would eventually become Miss California in 2016.
There is a heightened excitement from the designers this year, including Nathalia Gaviria of her namesake brand, “I feel grateful to show with “Art Hearts Fashion.” Erik Rosete has done an amazing job bringing back the attention to Los Angeles, since Mercedes Benz left, LAFW has had to struggle to gain recognition in the world of fashion weeks. Erik and Art Hearts provide a platform for LA designers to showcase their collections. Like London and Tokyo, Los Angeles is bringing Fashion in a big way, and I am so honored to be a part of it.”
She added, ““Regarding this Collection, “it is a twist on austere, with sportswear elements making the avant-garde wearable but still bold. We have made 25 fresh looks with 3 colors, black, white and grey; it is very challenging to create a collection with such a restrained color pallet. We have made this as a love letter to my NG:BLACK clients, there is cocktail, athleasure for brunch, suiting, formal, something chic to wear for every opportunity and activity, fantastic clothes to dress in for everyday life.”
Ron Van Maarschalerweed Borg, one of the two designers for Charles & Son, said, “We’re are really excited about showing our new Fall/Winter 2019/20 collection named “Fabiola” in LA”. He added, “The inspiration starting point for this collection were some vintage family Jewellery pieces that we came across while doing research about Maltese Jewellery traditions. The tradition of gold and ornate Jewellery pieces to show off one’s status and religion has always been strongly present in Maltese culture and it was an intriguing image of Saint Fabiola on a gold brooch that further inspired the design process for Fall/Winter 2019/20.”
Johana Hernandez, designer behind Glaudi Collection, said, “This LA fashion week has been amazing I just presented my GLAUDI collection in Paris Fashion Week at the prestigious Ritz and coming back to my home the city of LA makes me so excited to present a whole new caliber of haute couture bridal and evening ! As Paris inspired my new collection ball hand made for the woman who is one of a kind just like my GLAUDI designs ! Get ready I’m bringing Paris to LA”
MORE ABOUT ART HEARTS FASHION
Established since 2011, ART HEARTS FASHION is a forward-thinking and innovative fashion platform breaking new ground with cutting-edge runway presentations in New York, Los Angeles, Miami, and Asia. The visionary productions have garnered national and international acclaim from fashion authorities including, but not limited to, Harper’s Bazaar, Vogue, WWD, Cosmopolitan, Popsugar, and Refinery29. It has attracted mass media coverage by major outlets such as Today Show (NBC), Fox Television, CBS Television, Amazon Prime, The Huffington Post, and numerous digital and cable networks throughout the world. As of 2018, Art Hearts Fashion produces the #1 Los Angeles Fashion Week, #1 Miami Swim Week, and in the top 3 New York Fashion Week productions.
DESIGNERS SHOWING AT LA FASHION WEEK 2019
CHARLES AND RON
CHRISTY + YOU
HOUSE OF BYFIELD
DA BY DANIEL
DUST OF GODS + TELLI SWIFT
MISTER TRIPLE X
LULU ET GIGI
FERNANDO ALBERTO ATELIER
RENE TYLER PLUS SIZE
DEXTER + K SWISS
For more information about LA Fashion Week, including schedule of shows, tickets and designers, please visit LosAngelesFashionWeek.com