The premium CBD company will be focusing on different nonprofits every month, raising awareness for issues local and nationwide and giving back a portion of sales

Sunrise CBD, country’s premier hemp-based CBD brand launches a give-back initiative that will span for all of 2020. For twelve months, Sunrise CBD will be partnering with a different nonprofit or coalition every month to give back to communities both local and national. The initiative is called ‘Project Sunrise.’

The recipient of the first donation for January is Burbank, CA-based suicide prevention and suicide awareness 501©3 charity, You Matter-Not Alone (YMNA). “We decided to start with YMNA because they are of great service to the community, especially those at the greatest risk of suicide, veterans, teens and the elderly,” said Jim Hefner, founder of Sunrise CBD.

“A part of our company’s values is to advocate for healthy living and the healing potential within nature and our bodies. We think people deserve an alternative to substances that are addictive, ineffective or harmful. With our success so far, we feel privileged to have the ability to help other organizations that share our values,” added Hefner.

The brand’s focus this year will be organizations that empower through education, advocacy, and charity. Donation to a new organization will be announced at the beginning of every month.

“You Matter-Not Alone Charity is extremely appreciative of this generous donation by Sunrise CBD, and for all their support with the organization’s mission,” said Donna Quach, founder of YMNA. “Suicide is the 10th leading cause of death across America, as young as 10 years- old, and the rate continues to be rising,” added Quach.

Hefner continued, “We want as many people as possible to get the benefits of our high-quality CBD, so we offer it at the lowest price you’ll find anywhere. Those who have been unable to afford quality CBD can now enjoy its benefits for the first time,” he said. “That means those who have been using CBD for chronic issues or long-term wellness benefits can save hundreds — or even thousands — of dollars over time.”

Sunrise CBD does this by a disruptive marketing method, by forgoing traditional models, by listening to their clients and pushing conventional boundaries. This strategy has improved the quality of the product, making it more affordable and accessible. Sunrise CBD cuts out the middle person, by selling it directly on

The result is an up to 80% cost reduction to consumers. The low cost doesn’t mean a low-quality product, however. Sunrise CDB products are 100% pure CBD made from organic hemp grown legally in Colorado and manufactured in California. All the products are sent to an independent third-party lab for verification and are certified for purity and consistency. So, people know they’re getting what’s on the label, Sunrise posts lab results on its website.



About Sunrise CBD: Based in Los Angeles CA, Sunrise CBD was founded by entrepreneur Jim Hefner. Hefner started the company with the mission of offering the highest quality CBD products to consumers at the lowest, wholesale prices anywhere by a disruptive business model. The result is the highest quality CBD products, made affordable and accessible for everyone.



YMNA’s team of trained clinical staff travels to various schools, churches, military installation on a pro bono basis to educate students, teachers, parents and the community on suicide awareness, bullying prevention and sexual trauma counseling.

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