PUBLICITY IS ABSOLUTELY CRITICAL. A GOOD PR STORY IS INFINITELY MORE
EFFECTIVE THAN A FRONT PAGE AD. IN A DOWNTURN, A WELL-CONNECTED
PUBLICIST’S PR & COMMUNICATIONS STRATEGY IS KEY.
By Vic Gerami
Traditional advertising is disappearing and evolving rapidly. The public has sensory overload with traditional and social media ads, promos, videos, and images; so, they ignore most ads and become oblivious to them. This is where a good publicist can curate and deliver your company’s message in the main content of news and editorial and help you to reach your target audience directly.
Publicists are not only for celebrities anymore. As a publicist, I represent a singer/musician, a non-profit charity, a very high-profile attorney, media personality and a for-profit company. As a journalist who knows the inner workings of media, with solid relationships with editors, reporters, and publishers, I can get write-ups, coverage and placement for my clients easier than most other publicists.
My job is to keep my clients and their brand front and center with their target audience, promote them with various media outlets and expand their overall reach.
PR is a mix of journalism, psychology, and lawyering
It’s an ever-changing and always interesting landscape
Comprehensive Media Relations + Placement
Social Media Management
Press Release + Media Alert Development + Distribution (2,000+ media & press contacts)
Crisis + Reputation Management + Communication
Strategic + Synergistic Relationship Building
Marketing Strategy + Planning + Execution
Advertising Campaigns + Planning + Execution
Brand Awareness + Streamlined + Integrated Messaging
Press Kit Development + Content Development + Guest Blogging
Signature Event Planning
Public relations are a key component of any operation
in this day of instant communications and rightly inquisitive citizens
Feature Documentary Film About Pulse Nightclub Tragedy
Paper straw company based in Los Angeles
High-profile civil rights attorney & activist
You Matter-Not Alone
Suicide prevention and suicide awareness 501©3 non-profit charity
Singer & songwriter
Comedian & actor
Solar Earth Choice
Solar panel company
Alex Miller Credit Repair
Credit repair company
Camp Bass Lake
A 501©3 non-profit charity for people in recovery
In a downturn, aggressive PR and communications strategy is key
BACKGROUND & QUALIFICATIONS
I have been on all sides of media, public relations, marketing, advertising, and communications for the last fifteen years and have been very successful. I was the Advertising Director of Frontiers Magazine for six years, before joining LA Weekly and Voice Media Group, LA Weekly’s in-house digital agency.
As a journalist, I write for over 20 publications and I am known for my internationally syndicated celebrity Q&A column, ‘10 Questions with Vic’, a finalist for LA Press Club’s National Arts & Entertainment Journalism Award.
I have witnessed the dramatic change in the advertising industry, the evolution of social media and the rapidly changing methods to capture audiences in an ocean of impressions and inundating messages. I can analyze and advise you on your online digital advertising, including web banners, interstitials, native advertising, behavior targeting, demographic targeting, geo-targeting, SEO and paid media.