A WELL-CONNECTED PUBLICIST CAN GREATLY ELEVATE
AN INDIVIDUAL OR AN ORGANIZATIONS’ PUBLIC PROFILE AND VISIBILITY
By Vic Gerami
Traditional advertising is disappearing and evolving rapidly. The public has sensory overload with traditional and social media ads, promos, videos, and images; so, they ignore most ads and become oblivious to them. This is where a good publicist can curate and deliver your company’s message in the main content of news and editorial and help you to reach your target audience directly.
Publicists are not only for celebrities anymore. As a publicist, I represent a singer/musician, a non-profit charity, a very high-profile attorney, media personality and a for-profit company. As a journalist who knows the inner workings of media, with solid relationships with editors, reporters, and publishers, I can get write-ups, coverage and placement for my clients easier than most other publicists.
My job is to keep my clients and their brand front and center with their target audience, promote them with various media outlets and expand their overall reach.
• Comprehensive Media Relations & Placement
• Social Media Management
• Press Release & Media Alert Development & Distribution (2,000+ media & press contacts)
• Crisis & Reputation Management & Communication
• Strategic & Synergistic Relationship Building
• Marketing Strategy, Planning & Execution
• Advertising Campaigns, Planning & Execution
• Brand Awareness, Streamlined & Integrated Messaging
• Press Kit Development
• Content Development
• Blog Management & Guest Blogging
• Signature Event Planning
Paper straw company based in Los Angeles
High-profile civil rights attorney & activist
You Matter-Not Alone
Suicide prevention and suicide awareness 501©3 non-profit charity
Singer & songwriter
Comedian & actor
Solar Earth Choice
Solar panel company
Alex Miller Credit Repair
Credit repair company
Camp Bass Lake
A 501©3 non-profit charity for people in recovery
BACKGROUND & QUALIFICATIONS
I have been on all sides of media, public relations, marketing, advertising, and communications for the last fifteen years and have been very successful. I was the Advertising Director of Frontiers Magazine for six years, before joining LA Weekly and Voice Media Group, LA Weekly’s in-house digital agency.
As a journalist, I write for over 20 publications and I am known for my internationally syndicated celebrity Q&A column, ‘10 Questions with Vic’, a finalist for LA Press Club’s National Arts & Entertainment Journalism Award.
I have witnessed the dramatic change in the advertising industry, the evolution of social media and the rapidly changing methods to capture audiences in an ocean of impressions and inundating messages. I can analyze and advise you on your online digital advertising, including web banners, interstitials, native advertising, behavior targeting, demographic targeting, geo-targeting, SEO and paid media.